Do you have any idea to why maximum shopping traffic occurs in the last months of the year that is November and December? If no, we are here to tell you that November and December months are the year-ending Christmas and Halloween day celebrating months where most of the people love to shop on holidays. So, is there any way out to handle the holiday traffic of these months?
We are here with some of the smart ways to get website traffic on holidays. Here we go…
Special Promotional Offers To Convert Your Website Visitors To Potential Buyers:
When the holiday season is approaching, you can upload some special promotional offers like Discount coupons, Sale offers, buy 1 get buy 1 offers, etc. These offers can be categorized and varied for your loyal, one-time, and customers who subscribed to your product profile. Let us look at some of the promotional traits for this holiday website traffic:
- Discount coupons,
- Gift Vouchers,
- Buy 1 and get 1 free offer,
- Stock clearance sale, etc.
All of these offers attract viewers and they are encouraged to shop rather than just visiting your site and increasing website traffic. The main aim of any online business is to convert visitors to buyers so you should stick to that and release promotional offers accordingly.
Giving Free Gifts On Purchase Of Some Valuable Item:
This is again a common practice that most of the online business sellers do to generate sales and hence business. You can announce free gifts offer, scratch card offers, etc. and encourage visitors to buy more.
For example, an online grocery shop announced scratch card offer on purchase of Rs.1000.00 items from its store. Likewise, similar tricks are used to manage traffic. Let us look at some of the promotional traits of free gifts for this holiday website traffic:
- Movie ticket for two,
- Gift voucher to shop for up to Rs.2000.00 on purchase of Rs.5000.00,
- Music CD, etc.
All of these free gifts will attract visitors and promote them to shop for more.
Promotion At The Right Time:
Make sure you are prepared beforehand. With the November and December months approaching you should start preparing your promotion plan so that it can be executed at the right time. For this, the very first step that you should take is to build a genuine list of visitors who showed interest in your products and services.
Then actively work on the email on those visitors and promote your business offerings to the people who visited your website and increased web traffic. You can run Facebook ad campaigning as a part of holiday web traffic management processes.
Add Some Visuals To Your Promotional Offers:
Holiday is a time of refreshment so make sure you add some visuals and make your promotional strategy very colorful and attractive. It should please the audiences at the first instance.
Wrapping Up:
Hopefully, you find these ways useful and good enough to manage holiday traffic on your website. Happy Selling.
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