Ranking in Google is no piece of cake, and one should have a plan as to how to achieve just that and in what amount of time. But to make matters worse Google is putting out so many updates within the span of a year and with the rules of the game changing so many times, it’s getting harder to predict how to rank. A couple of years ago Google introduced something interesting called the featured snippet. In this post, we’ll discuss what those are and how you can rank them.
What is Google Featured Snippets?
When you search something on Google, say you are searching for how old is Donald Trump, a brief summary may appear on the top giving you an almost exact answer. The summary appears on a website that Google feels has got the answer you are looking for. When a featured snippet appears on Google from your website, it’s an honor. There are three types things that appear in a featured snippet: paragraph, table, and lists.
Advantages of Featured Snippets?
Now let us find out what the various benefits of featured snippets which will give you an idea of what exactly should you be taking this seriously. Are are are by, and large two main benefits and those are:
Website Authority
Like we mentioned before, a paragraph or a table that appears as a featured snippet on Google is an honor. It means that Google trusts your website and that’s a mark for high website authority. The more authority your website has, there’s more chance of your other posts ranking. Eventually, your website will be established as an influencer of your field or niche.
Surge in Website Traffic
With the spike in domain authority comes ranking. And with ranking comes more click, a steady surge of traffic to your website. Time and again several experts have reported that after a website appears in the featured snippet, the websites experience 20% to 30% increase in traffic.
How to Appear in Featured Snippets?
Now that you know the big benefits of the features, we are sure you’d want to make the most of it. Here’s how you can take advantage of featured snippets:
Definitions in One Paragraph
Whatever your keyword is, it’s a good idea to have at least one paragraph dedicated to the definition, the complete understanding of the subject.
Use Tools
There are tools that you can use and then draw Google to use your posts in featured snippets for certain keywords. You can go for paid tools like Semrush or just use Google to find out how your competitors are doing on featured snippets and then follow them.
Backlinks
More the natural backlink on your website, more are the chances of your posts getting picked up for featured snippets by Google. Make sure to create excellent posts on your website.
Page Structure Matters
A website for with improper structure can never hope to draw Google’s attention and one should hire a good web designer to get things in order. Don’t worry about making an excellent looking website, but the site should have been navigable and reader-friendly.
Tell us what are you doing to be ranked in Google’s featured snippets?
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