When it comes to drawing traffic, social media is not something that comes to the mind immediately. People usually think about ranking in Google and bringing in traffic. But unknown to several bloggers, social media still holds value and is capable of drawing massive traffic to your blog. Therefore avoiding social media is not a good idea. In this post, we are going to share 5 social media tips that’ll help you increase the traffic to your website.
1. Join Many Social Media Network
You have to open social profiles if you haven’t already. Facebook, Twitter and Google Plus are the basic. Having an account in Plus is a must because it helps send social signals to Google which in turn can help you rank. But it’s not enough. You must open an account in less known social media networks because they have a potentially untapped audience. Also, there is less competition there. But just opening an account won’t do, you will have to share your posts regularly.
2. Add Share Buttons to Your Post
If you aren’t using social media buttons on your website, then you absolutely should. Sharing posts is not a ranking factor, but it definitely helps you build a brand by spreading awareness. That is how you can build a loyal audience for your site that would be sure to return to your site whenever you post something. You can go one step ahead and install social media log in the plugin so that no matter what social media your audience uses, they can log in and comment on your site.
3. Encourage Engagement
When you share your post, you need to make sure that the post fetches engagement. It doesn’t matter if you have a good reach if people aren’t commenting on your post or visiting your site, sharing on social media sites won’t have much value. So to engage your audience, you will need to create attractive headlines, write catchy captions to that people are prompted to leave a reply in the comment section. You will need to have a plan on how to engage your target audience.
4. Share Posts in Groups
If you can build groups surrounding your website, that’ll be great. But it’s not always possible to build group, but that doesn’t mean you can’t take advantage of other groups. Share your posts in groups that are active with thousands of users. Search for relevant groups on Facebook, join them and become a worthy member of the group. Don’t bombard the group with an irrelevant post or else you’ll be kicked out. Post interesting stuff from other websites too. And comment on other posts. Make sure that you reply to people who comment on your post.
5. Run Ads and Experiment
Since the social media is going to be an incredible source of traffic, might as well make the most of it by running ads. Once you start experimenting with ads, you’ll find out what works for your audience. Ads can really give your posts the push that it needs. There are a lot of ways you can benefit from ads. You’ll have to do a little bit of experimentation and learning here.
If you find any of these tips helpful, don’t forget to share it with your friends on your social media accounts.
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