Website traffic has become an important indicator for determining whether a site is good or not. It is an important for generating leads. The return on investment for investing in website is quite more than following the brick and mortar method of doing sales. So it is important to increase the web traffic.
Nowadays there are many companies who purchase website traffic. There are specialized agencies who sell the website traffic. The cost of it can be as low as $ 1 per 1000 visitors. If anybody wants quicker results than this is only solution. Traffic can be generated from different geographical locations across different target segments.
Along with targeted traffic there is good demand for Alexa traffic as well. The Alexa traffic is used to improve Alexa ranking. Mobile traffic is another set of traffic. In it one can target cell phone devices. One can select the OS, location and demographic for mobile traffic.
This web traffic is real. But one has to be careful in choosing the right vendor. The traffic can be tracked through Google Analytics or other tools like Omniture. The result can be quick within 24 hours.
People are also promoting blogs by using the help of these vendors. For companies who would like to have only targeted visitors to visit their website this is the best option. It will increase the conversion rate and close more sales deals. These vendors are specialized in servicing niche category of businesses as well.
Two most important categories of business which are being catered by website traffic vendors are casino traffic and adult traffic. Sites involved in business of gambling or providing porn content undergo through lots of rules and regulations in different countries. So for them it is an important tool to achieve quick results.
Along with web traffic, one can also buy website traffic reviews. Website owners looking for quick boosting the web traffic can choose for this service. The reviews can be guaranteed to be sounding genuine. But at times, one might get cheated. Some agencies are more focused in making quick buck and so they proxies, softwares etc to generate traffic.
Millions of ad impressions are being served through bots and non-human traffic. Many companies based out of India are involved in carrying out these practices. They attract clients based in US, UK or other developed countries. These gives them an opportunity to earn in dollars. The employees in company will have fake US accent and the company will have a fake US address. So one should be careful about it.
Purchasing website traffic is a shortcut method of achieving quick results but it does not necessarily achieve the online marketing objectives. One has to develop good content on the website which is relevant to attract more people to the site. Also the keywords in the site should be optimized through SEO.
PPC campaigns, if ran effectively can also fetch good results. A good digital campaign is always a mix of all possible digital channels whether it is SEO, PPC, Content marketing etc.
So depending on the marketing objective, one can decide the path. Normally web traffic is purchased when the quality of visitors is not of utmost importance but the quantity is important. Going through safe route is always better.
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