Today many rappers are known for their entrepreneurship than their musical albums. A lot of Rappers have turned to Entrepreneurs and have attained significant fame in the business world.
We are here with the list of Top 5 rappers who are not only recognized as Rappers but also as a successful Entrepreneur.
- Sean Combs/ Diddy
- Curtis Jackson/50 Cent
- Shawn Carter/ Jay-Z
- Andre Young
- Kanye West
The first one being Sean Combs, popularly called Diddy is amongst the top and wealthiest rapper turned Entrepreneur and the same has been confirmed even by the Forbes 2012.
Marketing lessons that we must learn from these Rappers are mentioned below:
Create Your Personal Brand
As per Rapper#3, Shawn Carter or Jay-Z, creating your personal brand is very important. He considered himself a business rather than a business man. In the year 1999, a thought came to his mind that urged him to sell something more than just musical records. He soon founded Rocawear, a clothing company that was known for the name Jay-Z. Many people who were blind followers of Jay-Z wanted Rocawear irrespective of the product or service this company offered to its customers. The success of this company is driven by the reputation of Jay-Z in the market. As fan following of Jay-Z increase, the popularity of his company also increased. This was not an end but a beginning that further encouraged Jay-Z to associate with some of the major brands like The 40/40 Club restaurant and bar, NBA 2K13 video game, and Budweiser beverage.
Learn from the Success of Curtis Jackson or 50 Cent
50 Cent invested in Vitamin Water in the year 2014 but soon after 3 years, the company was taken over by Glaceau. This led 50 Cent to walk away from the deal after getting paid for a number that was not appreciated by 50 cents. The Glaceau executive later contacted 50 Cent when the demand for their Vitamin Water started depreciating and then 50 Cent asked for a 10% share in the would be billionaire company.
Rappers do understand the importance of the personal branding and their unique form of art truly defines their identity. Just like Rappers, celebrities do acknowledge how important personal branding is? Your website page can either get recognizable traffic or it may not get any visitors at all. This all depends on how you are present or market your website in front of audiences who come and visit your site.
Now comes Andre Young, Dr Dre rapper who earned millions and launched the career of many other artists like Eminem, as well. He started his career with 50 Cent when both of them created Death Row Records and in his early 90’s he soon launched one of his solo albums “The Chronic” and then became the biggest-selling music artists of America in the year 1993.
Giving visitors a good content or a story is one of the best Marketing tools. You can always generate quality and plagiarism free content to get the visitors attention.
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