Search engine optimization has resulted in being the greatest boot for one’s website. It is the topmost source of traffic and conversion at present. This is one of the reasons why companies and individuals rely a great deal on Search engine optimization (SEO). But even though SEO is a great tool for many, it is not so for all.
When SEO doesn’t turn in the desired effect for a website, it must not crash and burn. Thus, one must not entirely depend on SEO to increase one’s traffic. There are other methods, quite effective when done properly that will bring in traffic as well. In some cases, the traffic, through these methods, has been more than that from the SEO. Optimization is a good quality and one must do it for their websites but let us look into other methods of marketing that will do a good job without the SEO.
Social Media
The biggest platform today on the online world is the social media. You can interact, present, share or anything that you want to do to represent yourself. The news media is a great example of how well the social media works. Anything current you want to know across the world is present to you at finger-tips.
A social media presence of a website is a great way to generate leads, let alone traffic. You can consider reposting and sharing content a considerable amount of time to bring in more traffic. Be versatile in the presentation of the content while reposting often to avoid spamming.
Online Ads
Advertisements have long since been a great tool to attract the public. Make full use of opportunities present online and make advertisements on various platforms for your targeted potential customers. It is easy to lose one’s way with ads.
But if you optimize your ad posting for a targeted audience, the traffic will be more than that of an aimless ad posting. Make sure to do advance research on how these ads are to be made to attract the public. Make sure do a survey of what you as a customer would like. Make a survey of the ads in your field that have good traffic and conversion rate.
Guest Blogging
Amongst the three, this is the least touched opportunity today. Even though there is ample present. Often, bloggers allow others to post on their blog which is known as guest blogging. Make use of such bloggers and choose the one that fit well with your genre of work. Not only that, look into the bloggers that have good traffic and the kind that people tend to listen and appreciate.
Not only make content suitable to be posted but also a match to the other content on the blogger’s website. This will give you an open window for a different and larger audience. But don’t limit yourself here. Make sure to respond to the comments and expose yourself to commenting on other websites and blogs. The more related they are to your line of work and website, the better chance of reverting there is.
It is often that after making the necessary optimization in the content, people completely depend on search engines to bring in traffic. When it doesn’t do so, the website fails. This must not necessarily happen if a website removes that dependency by using other methods like guest blogging, advertisements, and media usage to boost its traffic.
Leave a Reply