Article marketing is a trusted and effective way to gain traffic. Besides many ways to increase traffic, it might not be instant, but the effects are long, and your website, gain a certain amount of traffic, without fluctuate much. Before getting to how we can increase traffic, via article marketing, let’s just figure out what it means.
Article marketing is a type of advertising on the internet, in which businesses write short articles about their work, management and products, their company or their field of expertise as a marketing strategy.
Identify The Target Audience
In order to step into article marketing, you first need to know which niche you should be targeting to get maximum traffic, conversion rates and revenue. The marketing strategy should be according to that niche only. Your website’s all articles and related post should point towards that niche, directly or indirectly. Inspiring certain audience to buy your product by article marketing, can boost traffic by many folds.
Search Engine Optimized Titles
Your articles are going to represent your websites, so in order to let people find them; you should use highly optimized, but extremely less competitive titles.
They should be precise, specific yet descriptive about what is in the content. Mismatch between the title and the content can lead you to some serious problems.
Keywords are also going to play important role. Try to do some research, on long tail as well as short tail keywords, via Google keyword research, in order to find suitable keywords for the content.
Quality
The quality of the articles is directly relatable to your website. If your articles are of top quality, having good lexicon, grammar and engaging content, then you might hit the jackpot. The key rule to have organized articles is to have an opening paragraph, points that are going to be discussed and a closing paragraph, having a conclusion.
Link Your Articles And Website
You should properly link your website to the article you’re going to publish. Suppose the article emphasize on buying something, then, when you have convinced the visitor to buy that product, give them a direct link to buy on your website.
Spread It On Social Media
This way is going to reach you out to many people, by your article. Spread your article on your social media pages, in order to increase the page views on the article, and ultimately your website. Social media is a great platform to be popular, increase your brand name, and doing promotions. This will enhance the influence of your article on the internet and your overall popularity.
I hope you understood the concept of article marketing, and will look forward to boost your business website or a blog, in order to get traffic. You can also go for guest blogging, writing articles on someone’s website under your website link, in order to get referral traffic. These ways are surely going to work, if applied with hardwork and planning.
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