A website of your small business serves a platform to show the world your work, brans, and to help turn potential customers into regular ones. Your website gets various types of traffic, depending upon the type of the visitor. They all are very essential for a website’s success. But they’re not always easy to gain, in case of a new website, it is really hard. Let’s have a look on these web traffics, and how you can look forward to gain them.
Direct Traffic
It is a result of brand awareness, marketing strategies, from newspaper ads, brochures and magazines. Direct traffic is gained when a visitor enters URL directly into the address bar. The visitors are usually your true customers and admirers, or businessmen trying to know your business for further deals. This kind of traffic is in small proportionate, in comparison to other traffic. It is also difficult to scale. But this difficult is a symbol that a website can work, without other traffics, but the amount of the traffic is low. It is pure traffic, which can’t fluctuate.
Referral Traffic
The traffic you get when visitors click on external links, that you have made, on popular sources, like any press release or guest posting, or anything, basically, when someone is redirected to your website, that traffic is called referral traffic. This traffic purely depends upon your effort of making links. But don’t spam your sources with excessive links, as Google can detect that, and your traffic, as well as brand and credibility can decrease.
Organic Traffic
The traffic you get from searches carried in search engines, due to purely your content of the website. This traffic is the main traffic source to your website. You can increase by doing SEO practices, by optimizing images, website speed and doing onsite and offsite SEO. Visitors will directly redirect from the search engine, if they have type related keywords to your website. This traffic can be tracked by webmaster tools and is highly stimulating. The more practice you do in SEO, the more traffic you will get. This traffic governs the ranking of a website.
Social Traffic
Social media is a great traffic redirector. If you have your pages on all the social platforms, due to popularity, or regular posts on the pages, your views can increase on the page, and if the page has a certain convincing, you can welcome new visitors. It is a great marketing strategy to put ads on social media, as the people it influences are way being numbers. After some time, you can detect which social media has given you more traffic, and by changing your strategies, you can easily gain more traffic. You can check all the traffic in an analytic tool, mainly of Google, and can see various aspects of the traffic you’re getting, which keyword is working and what do you need to do to increase the traffic and make your small business a success.
Leave a Reply